Hello, I am Ruby.

As a product designer and strategist, I bring nine years of experience at the intersection of design, business, and technology, crafting end-to-end digital experiences for 0-1 ventures in partnership with industry leaders.

My passion lies in shaping the future of human-tech experiences, especially within mobility, AI, and climate tech.

Currently based in San Francisco Bay Area. 🌁🇺🇸

Capabilities
User Experience Design
End-to-end, iterative design of product experiences from early concept to market launch, connecting all the service layers in between.
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Experience Strategy
Design the principles and frameworks that guides the creation and delivery of product or service experiences.
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Product Visioning
Develop the value proposition and north star state of a product or service base on market and audience research, and long-term, strategic business goals.
Industry Experience
Art Sales & Provenance
Automotive
Construction Management
Energy Distribution
Food Packaging as-a-service
Financial Services
Health & Wellness
Insurance
SME Banking
Market Experience
France
Germany
Morocco
Oman
Switzerland
the Caribbean
United Arab Emirates
United Kingdom
United States
Music for Wellness
End-to-end Experience design
A mobile audio experience to support better mental wellness, with unique content that harnesses the power of music, artists and science
ArtBeat (Arcual)
Product Visioning
a blockchain platform that enables fair, seamless & trusted art sales and ownership for those who create, curate and collect in the art world
Kenz'up
End-to-end Experience Design
A mobile payments and loyalty wallet in Morocco where customers can earn instant loyalty points, while paying cash or digitally in the app, and use their points across businesses on the platform.
View portfolio