I lead teams to translate vision into usable, scalable, and market-ready products.

I’m a product and venture designer with over a decade of experience shaping early-stage products across B2B and consumer domains. I’m drawn to the frontier—new ideas, new technologies, and the messy middle where vision meets complexity.
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What I love most is finding the throughline: the product story that resonates with both the team building it and the people it’s meant to serve. I bring clarity and structure to ambiguity, helping teams move from possibility to reality with intention and momentum.
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Lately, I’ve been exploring how design can humanize emerging technologies—especially in mobility, AI, and climate—turning innovation into something meaningful, usable, and lasting.
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Based in the San Francisco Bay Area. 🌁🇺🇸

Expertise
Product Vision & Strategy
Craft compelling product visions rooted in business strategy and user insight to align teams and drive clarity from concept to execution.
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Experience Architecture
Define the design foundations and strategic frameworks that shape cohesive, scalable, and differentiated product experiences.
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End-to-End Product Design
Lead zero-to-one design execution, connecting every layer of the product and service to deliver usable, valuable, and market-ready outcomes.
Industry Experience
Art Sales & Provenance
Automotive
Construction Management
Energy Distribution
Food Packaging as-a-service
Financial Services
Health & Wellness
Insurance
SME Banking
Market Experience
France
Germany
Morocco
Oman
Switzerland
the Caribbean
United Arab Emirates
United Kingdom
United States
Music for Wellness
End-to-end Experience design
A mobile audio experience to support better mental wellness, with unique content that harnesses the power of music, artists and science
ArtBeat (Arcual)
Product Visioning
a blockchain platform that enables fair, seamless & trusted art sales and ownership for those who create, curate and collect in the art world
Kenz'up
End-to-end Experience Design
A mobile payments and loyalty wallet in Morocco where customers can earn instant loyalty points, while paying cash or digitally in the app, and use their points across businesses on the platform.
View Portfolio